1

knowledge

Buying decisions are influenced by the prices of other goods, incomes and people’s preference.

application

List the factors that affect people’s buying decisions on sports shoes under different circumstances.

2

knowledge

When people buy goods or services, their consumption influence others positively or negatively.

application

Elaborate the influence a smoker and a student have on other people and the community.

3

knowledge

Consumers consider the characteristics of goods when purchasing. If the good is to be used for a long time, consumers need to consider its duration and the cost of its preservation.

application

List the things that a consumer needs to think about when purchasing a car.

4

knowledge

How commodity prices are shown will also influence consumers’ buying decisions.

application

Explain why stores present the televisions’ daily prices rather than the full ones. List the different kinds of commodity price used by retailers.

5

knowledge

When people search for information about the commodities and services they buy, they incur costs and benefits from them. The amount of information they gather depends on the costs and benefits.

application

Write an article under the title of “notice on consumption”. Explain why information is so important to buying expensive and durable commodities and services. Explain how to avoid impulse buying.

6

knowledge

Sometimes people donate money to charities and gain satisfaction from doing so.

application

Have a discussion and make a list of charities related to students. Write down possible reasons why people donate money.

7

knowledge

To protect consumers from being cheated, governments make regulations asking the stores to provide sufficient information.

application

Write a complaint letter to a company or a retailer about a problem that consumers meet in purchasing.